Mas Martinet Viticultors Vine Growers

Company: Mas Martinet Viticultors Vine Growers
Accredited Consultants: Fetdeterra

“Cupons a l’ecoinnovació” Program. Research Project subsidized by ACCIO (Business Competitiveness Agency) and the Department of Territory and Sustainability of the Generalitat de Catalunya.

Earthenware bottle for organic wine.

The purpose of the research project is to:

Promote the product’s image.
Find harmony between the container and its content. Convey a strong message about the product, so that the consumer clearly and concisely perceives the values and the essence that the product and the brand wish to transmit.

Sell a sensory experience.
We use the five senses to enjoy unique moments; not only is the content important but also the container. Transmit love towards all those small things that make us feel good, the sense of returning to what’s authentic, handmade, artisanal, the sense of touch… all this awakens that ancestral instinct that we have etched, deep down, in our DNA. Everyday objects with simple shapes and textures and sober, natural colors – designed for utility and everyday use. Objects that we pick up with our own hands and experience those unique feelings that are so hard to explain with words.

Sustainable eco-design.
A current, refreshing design with simple and clear lines, yet at the same time a design that is elegant and attractive for customers / consumers, aligned with the criteria of sustainability from its creation in the conceptual stage to the product’s re-use – aiming to minimize the environmental impact by generating local social and economic benefits.

Promote the image of the eco-innovative company.
Develop and promote the proposed values –something which is conducive to the company’s differentiation from the competition– while likewise facilitating access to new, more demanding markets.